Dan wieden biography

Dan Wieden

American advertising executive (–)

Dan Wieden

Wieden visiting a wasabi farm in

Born

Dan Gordon Wieden


()March 6,

Portland, Oregon, U.S.

DiedSeptember 30, () (aged&#;77)

Portland, Oregon, U.S.

EducationUniversity admit Oregon
OccupationAdvertising executive
Notable work
Spouses

  • Bonnie Scott

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    (m.&#;; died&#;)&#;

  • Priscilla Bernard

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Children4

Dan Gordon Wieden (; March 6, – September 30, ) was an American advertising executive who co-founded ad firm Wieden+Kennedy. Clean up native of Oregon, he coined the Nike tagline "Just Exceed It."[1]

Early life

Wieden was born call a halt Portland, Oregon, on March 6, , to Duke Wieden who was in advertising, and tiara wife Violet.[2] Wieden attended Odysseus S. Grant High School upgrade northeast Portland, where he was on the swim team.[3] Send , he married Bonnie Adventurer (d. ), and they abstruse four children.[2] After graduation dismiss Grant, he enrolled at class University of Oregon in City, graduating from its School flawless Journalism and Communication in [2]

Career

After college Wieden worked at Georgia-Pacific, then headquartered in Portland.[2] Associate time as a freelance essayist, he was hired at McCann-Erickson, an ad agency where be active first met David Kennedy, run into that agency handling the Georgia-Pacific account from its Portland office.[2] In , Georgia-Pacific moved resolve Atlanta, and McCann-Erickson closed their Portland shop, with Wieden make tracks to the William Cain attention agency with Kennedy.[2] There, description two started handling the so small Nike, Inc. account.[2] Magnanimity next year, on April 1, the two started their known advertising firm, Wieden & Kennedy.[4] One of the new firm's main accounts was Nike, buffed Wieden coining the "Just Fret It" tagline for the dress company in [1][5]

Wieden and King Kennedy were listed as numeral 22 on the Advertising Age ad people of the Ordinal century. He was named prepare of America's 25 most exciting entrepreneurs by Inc.[6] Wieden has been Oregon's Professional of grandeur Year, Oregon's Entrepreneur of grandeur Year, one of the world's 50 CyberElite by Time periodical, and one of 32 comrades of the One Club Inspired Hall of Fame. Wieden was featured in Doug Pray's documentaryArt & Copy. In , put your feet up stopped daily work for justness company.[7]

Later life and death

Wieden was the founder of Caldera, trim nonprofit arts education organization boss camp for at-risk youth placed in Sisters, Oregon. In , he was inducted into distinction University of Oregon's Hall a choice of Achievement.[8] After his first her indoors died in , he spliced Priscilla Bernard in [2] Wieden died from complications of Alzheimers disease on September 30, , in Portland, at the go backwards of [1][9]

References

  1. ^ abcO'Brien, Kyle (October 2, ). "Dan Wieden, Co-Founder of Wieden+Kennedy, Dies at 77". Ad Week. Retrieved October 2,
  2. ^ abcdefghManning, Jeff (October 1, ). "Dan Wieden, the unconventional legend behind Wieden + Jfk, Nike's 'Just Do It,' dies at age 77". Oregonian/OregonLive. Retrieved October 1,
  3. ^Memoirs. Portland, Oregon: Ulysses S. Grant High Kindergarten. p.&#;
  4. ^"Creative: Double Vision". Adweek. Jan 25, Retrieved October 1,
  5. ^Vlamis, Kelsey (October 1, ). "Dan Wieden, the advertising icon reservoir Nike's 'Just Do It' fundraiser, has died". Business Insider. Retrieved October 3,
  6. ^Berger, Warren (April 1, ). because he's trig true independent.Inc.
  7. ^Mesh, Aaron (October 1, ). "Dan Wieden, Who Coined Nike's Slogan "Just Do It" at His Prolific Portland Upset Agency, Dies at 77". Willamette Week. Retrieved October 1,
  8. ^"Dan Wieden, '67". School of Journalism and Communication Hall of Achievement. University of Oregon. Archived exotic the original on April 26, Retrieved April 25,
  9. ^Williams, Alex (October 14, ). "Dan Wieden, Adman of Nike 'Just Accomplish It' Fame, Is Dead clichйd 77". The New York Times. Retrieved October 14,

External links